What Is Digital Marketing Intelligence?

Per Forrester Research digital marketing intelligence is; "The capture, management and analysis of customer data to deliver a holistic view of the digital customer experience that drives the measurement, optimization and execution of digital customer interactions." In simple terms, it is acquiring accurate and meaningful information allowing you to refine your online marketing efforts, optimize your internet marketing program and maximize results.

Being smart about intelligence

The first things to understand are what information you need, why you need it and how you can use it. It seems that as companies grow the obsession seems to be in the volume of information, data and metrics that can be obtained. The information leads to long boring meetings filled with spreadsheets, pivot charts, graphs and mindless discussion. This is where managers confuse being busy with being productive.

On the other hand, being smart about intelligence is focusing on the core metrics and information that can guide productive actions. The most important question to ask is "what are we going to do with this information?". We can provide you with the information you need, and provide consulting to give you a good understanding of what it going on.

Marketing intelligence process

Digital marketing intelligence process flow diagram

Help for a Small Business

A small business typically does not have the budget for non-revenue producing services. However, for a small business a slight improvement can make a big difference. We can provide services for a very reasonable cost.

A typical small business engagement often includes a client interview including a discovery process, and recommendations to improve your marketing.

Flexible deployment and implementation

As a full service internet marketing company we can implement improvements to your website or marketing services.

Many of our new clients have online marketing assets created by people who do not understand best practices or know the many things that need to be done. We fill the knowledge gap with services such as creation of social media business pages, local search business pages, and PPC advertising campaigns. We also set-up, configure and integrate Google Search Console, Google Tag Manager and Google Analytics.


The digital marketing intelligence process is a continual improvement process. Optimal results occur when the management loop is expedient enough to enable timely decisions and adjustments.

  • LEARNING: This is the research and discovery process where you explore your competitive situation, market conditions and internal environment. This situational analysis lets you know strengths, weaknesses, threats and opportunities.
  • PLANNING: This is where raw data is pushed through cognitive and intuitive filters to develop strategic planning and implementation strategies. And yes, strategic planning is just educated guessing.
  • IMPLEMENTATION: This is the phase where digital assets are created, content developed, publishing mediums and distribution platforms identified, and things go live. This typically includes your website, social media, and online advertising.
  • ANALYSIS: This is where analytics data and conversions measurements let you know how well you are doing on achieving your objectives. Gaps between plans and actual results could be from bad planning or temporary external influences.
  • ADJUSTMENTS: This is the beginning and the end. Every adjustment phase is the end of certain actions and the start of new actions. Tracking changes and results provides are key tasks in how to improve online marketing data collection.

Popular Digital Marketing Intelligence Services

Search Engine Marketing Services

Tiger SEO is a full service digital marketing agency. We offer standalone services and create customized programs to improve our client's branding, lead generation and sales revenue.

Our agency offers web design, SEO, PPC advertising and multiple types of search engine marketing services. We encourage you to use our quick links to explore our search engine marketing services. To explore all of our services you may visit our internet marketing services page.

Interested in getting a competitive advantage?

If you want to outsmart your competition, you need to know what they are doing. With digital intelligence you can plan better and make smarter moves. Learn what we can do for you. Call 504-300-9544.