Content Marketing Services

We offer complete content marketing services for creating unique, quality articles, infographics, and video content.
Our content marketing experts can also publish your content on channels and platforms that reach your customers.

What Is Content Marketing?

Content Marketing is an online marketing method which involves creating and publishing informative content about a particular subject.

Content marketing is unlike traditional advertising. Content marketing is a marketing approach that improves branding and nurtures the customer relationship. Content marketing informs and educates prospects, almost always in a manner to shape opinions and perceptions.

The best content marketing strategies utilize a mix of media with information that answers questions and solves problems for your existing and potential customers. While opinions vary, ours is that content marketing and inbound marketing are indeed the same thing.

Why content marketing works

Content marketing is the opposite of the in-your-face way of selling or advertising. Making it easy for buyers to learn more about your product or service drives sales. When done properly, the prospect is able to move through pre-purchase research and evaluations without sales noise. To this point, content marketing provides useful, relevant and user focused information. From this point a prospect is comfortable moving to a purchase mindset.

The savvy content marketing company knows that you can achieve optimal results when you engage potential customers on a personal level. When people detect a sales pitch they tend to be somewhat doubtful of the information presented. Your social media marketing efforts on social media sites, blogs and forums provide the opportunity to engage prospects in a conversational manner.

The critical success factor for content marketing is knowing where to find your customers online, what they want, and how to present your product or service as the solution.

Content Marketing Services

We offer services to develop, implement and manage successful content marketing campaigns. Our services are broadly include creative writing, graphic design and video production.

Our services range from client interviews to develop strategies and creative briefs, to creating and publishing deliverables. Our internet marketing services leverage skills in marketing research, journalism, copy writing, graphics design, videography, editing and online publishing.

Our approach is to define the client’s objectives, and find the optimal level of services that can be delivered within budget.

The prices for content marketing services varies. An effective content marketing campaign is not cheap, however; the results can be well worth the time, effort and cost.

Content Marketing Strategy

Successful content marketing campaigns follow a well developed content marketing strategy. It is important to be very deliberate in every step of the process.

  • Know your audience. Defining personas determines voice and styling of content.
  • Identify steps of your buying cycle. This helps with developing a message that supports the interest level.
  • Understand how to reach buyers. It is imperative to know search terms and topics of interest.
  • Measure and analyze. Utilize analytics to capture key performance metrics and make adjustments.

After we develop your content marketing strategy it’s time to create deliverables. With the fresh content in-hand, we then publish the content using selected content marketing channels.

Content Marketing Platforms

There are many content marketing platforms. The various platforms each have unique advantages and drawbacks. Part of our services is to find the best platforms for your type of business.

Popular Content Marketing Platforms

Our inbound marketing specialists utilize a variety of sites and channels to publish and promote content. Article content is something we recommend publishing first on your company's blog. We discourage the use of platforms such as HubSpot and Marketo. Preferred video content platforms are Buffer, YouTube and Vimeo.

Articles may be published on sites such as LinkedIn, industry sites or blogs. Ultimately we select content publishing sites that have a user demographics matching your target audience profile.

Types of Content

Creative and technical writing

Writing informative articles, technical white papers, blog posts and case studies are the most common types of written deliverables.

Graphics design and coding

This area of content includes landing page development, infographics, social media graphics and images used for articles and blog posts. Depending on how content is published, markup coding can make it more search friendly.

Video production and publishing

Video production ranges from relatively simple pieces to high-end HD on-site digital video production for publishing on YouTube or Vimeo.

Search Engine Marketing Services

Tiger SEO is a full service digital marketing agency. We offer standalone services and create customized programs to improve our client's branding, lead generation and sales revenue.

Our agency offers web design, SEO, PPC advertising and multiple types of search engine marketing services. We encourage you to use our quick links to explore our search engine marketing services. To explore all of our services you may visit our internet marketing services page.

Interested in content marketing?

Content marketing may be right for you. Do you want to increase your online visibility and build a stronger brand? Reach out to a specialist to learn more.