Google PPC Advertising

What Is Google AdWords

Google AdWords is a paid search advertising service that positions ads for your business on Google search results pages and their partner sites. Google pay-per-click advertising services helps you to easily find potential customers looking for your type of products or services. Most importantly people that see your ads were searching for exactly what you offer.

Google AdWords ads display at the top of search results pages, usually above the Google My Business local search listings. You choose the keywords for which your ads display, and set the schedule for ads to run. Ad positions are prioritized based primarily on the amount you bid for any given keyword. The advertiser determines the daily advertising budget.

Most PPC advertisers elect to use a PPC management company to create and actively manage their paid search advertising.

Our Approach to AdWords Management

We will manage your budget as cautiously as if it were our money. We take a strategic approach in keyword selections and bidding. We manage PPC keywords for a cost effective cost-per-click (CPC). We focus on search keywords with measurable traffic that convey desired user intent. This approach promotes generating quality click-throughs which lead to better conversions.

We create ad copy that drives higher click-through-rate (CTR) for optimal lead generation. To improve conversions we offer PPC remarketing, and landing page design. Our Google AdWords clients receive monthly PPC reports showing account performance details.

Most AdWords management companies have reasonable PPC knowledge but lack marketing education and experience. We are savvy business people who know how to use Google AdWords to generate quality leads. To learn more about AdWords advertising costs simply contact us online or call 504-300-9544