Why You Need a Mobile Friendly Website

Why You Need a Mobile Friendly Website

Why You Need a Mobile Friendly Website

Having a mobile friendly website is a critical part of an effective internet marketing strategy. A recent Forbes article, showed that over 50 percent of all Google searches are done on a mobile device and for 20 percent of Americans, the mobile device is the sole domestic web browser. Mobile browsing is becoming the norm and without a mobile friendly website you are missing out!

What is a mobile friendly website?

A mobile friendly website, also known as responsive web design, is a way of coding a website to perform well on all devices. With a responsive website you have a single website that works well on desktop computers, laptops, tablets and mobile phones. A responsive website allows you to upgrade from the old style of having a "regular website" and a "mobile version".

10 Reasons You Need a Responsive Website

1. Potential Reach

It’s predicted that by the end of 2017 there will be over five billion mobile users and the biggest growth is in rapidly growing Asian markets. Considering this and the increased availability of 4G, a mobile friendly website allows you to reach people everywhere.

2. Mobile Surpasses Desktop

In 2014, ComScore found that 55% of online shopping was done on mobile devices, officially overtaking desktops. The conversion rate still remains higher on desktops, at 4.14% in the fourth quarter of 2016, but tablets, especially, are closing in, at 3.56%.

3. Higher Local Conversion Rate

Local searches have a high conversion rate of 78%, particularly notable for local businesses, who can gain a lot from a mobile friendly site.

4. Rank Higher

Google is placing more emphasis on mobile usability and a mobile friendly site will allow you to rank higher. Mobile usability includes: readable text (without zooming), accessible tap targets with adequate spacing in-between, and no horizontal scrolling.
Mobile website analytics

5. Mobile Surpasses TV

With more time spent on YouTube and Netflix, conventional TV is being watched less and less and this gap is widening. As a result, TV advertising is dwindling where mobile advertising is growing at an incredible pace.

6. 160% more likely to convert

Having a mobile friendly website could increase your conversion rate by 160%. More impulse purchases are made on mobiles, due to the convenience, but only if your site is mobile friendly.

7. More Purchases

Last Black Friday was the first time mobile revenue exceeded $1.2bn in one day, over one third of total sales. This is a huge market and you need to take advantage of it.

8. Mobile Users Act Differently

Mobile users tend to be less patient and demand faster browsing, even a one second delay can drop sales by 7%. Your site needs to be optimised for mobile browsing.

Mobile website page speed checker tool

9. Mobile Advertising

People spend more and more time on their phones and a good advert is one that people actually see. Mobile adverts need to be prioritized over TV and other media.

10. Brand Development and Boosting

Another option can be having an app as this gives you a permanent mobile advert, increasing repeat visits.

So, now that we’ve told you why you should be doing it, here are seven tips for optimizing your website:

  • Be adaptable to different screen resolutions.
  • Readable information without zooming.
  • Be aware of what information is above the fold.
  • Minify code, number of redirects and optimise images for speed.
  • Vertical scrolling only!
  • HTML5 over Flash guarantees compatibility.
  • Develop a mobile strategy. What do your users want from your mobile site?

Mobile browsing is already dominant over desktop searches. The percentage of mobile searches, relative to all searches, continues to increase. If internet marketing is an integral part of your sales and marketing efforts you need to make certain you have a mobile friendly website. To learn more you should read other pages on our site for responsive website design.

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